Apostle Hot Sauce was created in 2018 in Paekākāriki, a small town northeast of Wellington, the capital of New Zealand. The hot sauce was born from a recipe that Matt and Lydia thought long and hard about. They wanted to share their recipe with their friends in the neighborhood, so they opened a hot sauce stand at a local market, and the response was so great that they decided to dive into the world of hot sauce in earnest. Their quest for hot sauce is not about spiciness, but rather how it enhances the flavor of the food. The flavor of the sauce, created by hand-picked peppers and the perfect blend of spices, plays that role. This desire is included in the brand name "Apostle," which means that they want to be the "evangelist" of delicious hot sauces.